Branded Merchandise Importance

Procurement Managers and Marketing Teams Often Get Into Conflicts

While marketers express their creativity in finding new ideas, procurement managers are intent on keeping the costs down. For this reason, many marketers’ ideas never get put into practice, no matter how good they might be.

Luckily, there’s a great compromise here in the form of branded merchandise. Over the course of business, marketing and procurement managers need to work closely together as there are many money-related decisions that they need to make together.

But with custom promotional products, there’s really no reason for conflict here. Branded merchandise is quite affordable, yet its results can be stunning. As procurement managers know this, they’re not likely to say ‘no’ to the campaign.

To show you the reasons why this is the case, here are some stats to remember:

Branded merchandise ensures that 90% of consumers remember your brand.

Promotional products make people 83% more likely to work with you.

Promotional products rank above broadcasting, print, mobile, and online marketing.

The potential of branded merchandise is huge, and it’s one of the most cost-effective ways of locking in customers and spreading the word.

To learn more, reach out to one of the team members at Promotional Centre.

Changing Demands Customer Develop

The Quality has to Reflect the Changing Demands that Customers Develop Over Time

A company’s main goal should be adding value to its customers’ lives. The way to do this is by making the quality of the products as good as it can be. Moreover, the quality has to reflect the changing demands that customers develop over time.

Safety and quality standards fall under the domain of procurement managers. They need to put a lot of effort into doing their due diligence.

Failing to do this can have grave consequences. Not only might it destroy your reputation, but it might also cost you a ton of money.

Just look at what happened to BP. After its Deepwater Horizon oil rig exploded in 2010, the company almost never recovered. The investigation pointed to BP’s failure to test the cement around the oil well properly.

Obviously, the clean-up could take decades and its public image was almost destroyed. In addition, BP had to pay over US$4.5 billion in fines. The company did bounce back after a while, but this was certainly a major blip on its track record and bottom line.

Do you want to know more about providing great quality to your customers? If so, all you have to do is reach out to the team at Promotional Centre.

Brand Image Critical Success

In Today’s Business Environment, Procurement is Among the Most Complex Departments

Long gone are the days when its main focus was on sourcing supplies and minimising costs. Nowadays, procurement managers have so much more on their plate.

One of the first things that they have to think about is brand reputation. Brand image is critical to success, which is why it’s never been more important to keep it as perfect as possible.

A Label Insight study examined the importance of reputation and transparency in business. It showed that 94% of people show their loyalty to a brand if the level of transparency is high and the reputation is solid.

Unfortunately, this is harder to achieve than ever before, primarily because of social media. Research shows that in the US alone, brands receive about 2.1 million negative comments every day.

But wait, isn’t brand reputation marketing’s concern? It is, but procurement managers have to care about it more than ever before as they also have a great influence on it.

For example, let’s say you keep buying from a vendor that has a shady reputation. This can affect your own reputation, which you might lose customers over.

To learn more about how procurement influences reputation and a lot more, feel free to reach out to the team.

Coherent Brand Voice

Defining a Coherent Voice For Your Brand is Essential in Today’s Business Environment

It’s the main differentiator that will let you rise above the crowd. So, how do you do it?

As with most things, you have to work from the ground up. What this means is that the first thing that you want to do is to have a clear vision of what your brand is. This is a crucial step to creating a unique voice, so it needs quite some attention.

What you should do is define a few key notes of your business. These are the words that define your brand at its core. For example, Apple’s key words are ‘innovative’, ‘luxurious’, and ‘technological’. Coca-Cola’s are ‘familiar’, ‘friendly’, and ‘tasty’.

You get the idea. These are the first words that should come to mind when you mention your brand to someone. Once you know what they are, you can build all your messages on them.

So, let’s say that some of your key words are ‘exciting’ and ‘fun’. Every message that you send out will have to follow this tone. This means getting rid of formal and robotic language for a vibrant tone in your messages.

To learn more about building your brand voice, don’t hesitate to reach out to the Promotional Centre Team.

CSR

In today’s business environment, there are few terms as important as Corporate Social Responsibility (CSR)

Not only does it fit the needs of your stakeholders better, but it can also make operations run more smoothly and save quite a bit of money. For example, you can cut employee turnover by half with a good CSR program. In addition, 75% of millennials said they’d be willing to take a pay cut to work for a socially responsible company.

This is why social responsibility is one of the main issues that procurement managers have to think about. Even though all other departments need to work on it as well, procurement managers have to work extra hard in this regard. This is because social responsibility has a lot to do with the supply chain.

If you need some proof of why this is so important, here are the results of a Cone Communications/Ebiquity study:

91% of customers believe that CSR should be the most important measure aside from profit.

90% of people are willing to boycott a company if they learn about some deceptive practices.

84% of people actively look for responsibly-sourced products.

So, how do you take care of your company’s CRS? You can find out more by speaking to one of the team members at Promotional Centre.

The Right Promotional Products

Combining The Right Promotional Products With a Strong Brand Message is One of the Most Powerful Marketing Strategies Available

Once you have a clear idea of what your business is at the core and are able to communicate this, all it takes is finding the right branded merchandise.

The key to doing this is to understand what your audience needs. If you’ve done your homework right, this shouldn’t be that hard. Still, mistakes happen.

A good example is Sea World, whose Twitter campaign did more harm than good. During the controversy surrounding the documentary Blackfish, they encouraged people to ask questions by using the hashtag #AskSeaWorld. Of course, most of the questions were about the documentary, which is why the campaign flopped.

Even though this is a digital example, the idea is the same with physical merchandise. For example, if your core audience is the tech world, notepads and pens aren’t a good choice. Your audience may not use them all. You’d much better off to go with things like power banks or memory sticks.

Do you see why this makes sense?

Promotional Marketing Outward Attention

When Thinking About Marketing, Many Companies Focus Their Attention Outward

This makes a lot of sense, as consumer needs are the heart and soul of a business. When thinking about branding, they should always be in your focus.

However, many people fail to realize that companies build brands from the inside out. Just because something happens behind the curtain, doesn’t mean it can’t influence the picture you send to the world. In fact, the very opposite is true.

Before you expect customers to understand your brand voice, you must make sure that everyone within the company does. If you fail to do this, you might expect quite some conflicts.

The most common conflicts involve the marketing and sales teams. Salesmen fail to understand the tone that the marketing team set, which can send mixed messages to customers. As there’s already a lot of customer confusion in today’s world, this is the last thing you want to do.

It is also why it is crucial to create internal brand guidelines. Once you form the general voice, make sure everyone understands it fully. Every employee should have access to all the relevant information so that they know how to send the right message.

Feel free to reach out to the Promotional Centre team for more information.

Company Voice Promotional Marketing

One of the Main Challenges That Marketing Teams Deal with is Defining the Voice of the Company’s Brand

There are so many things that factor into this, and even the slightest differences can have a huge impact.

Luckily, defining the brand voice doesn’t have to be that big of an issue if you have the right approach. What you’ll want to do is start with the messages you’re already sending just to see where you are right now.

Take a close look at your campaigns and see what kind of messages they’re sending. You’ll have to look for small details like colours and up to the broadest aspects. Extract those messages from your campaigns and use them as building blocks for your brand voice.

Once you’ve done this, you’ll want to shift your focus towards your competition. Look for their messages and see if there’s any overlap with yours. If there is, eliminate it as soon as possible.

To truly stand out, you must make sure that your voice is one of your own. Your messages will be much more effective, and it’s the only way for you to become recognisable on the market.

Understanding Brand Voice

How Well Do You Understand Your Brand Voice?

Would you call it coherent? It’s essential that you learn how to send consistent messages with your brand. Failing to do this might make customers forget you quite easily.

A New Jersey Institute of Technology study concludes that 60% of millennials need consistent brand messages. As they’re the most important audience that you can influence, it’s paramount that you listen to their needs. You can assume the emerging Gen Y to have the same stats as well.

So, what does a coherent brand voice look like? You can take Coca-Cola as an example. The signature is instantly recognisable, and the company is always associated with the colour red. If they wanted to create branded products, they’d only have to slap their logo on a red background and call it a day.

There are many companies that have such an established voice. Dropbox is another great example. You can see the logo on everything that has to do with the company. Even though the logo can vary a bit in terms of design, the message is always the same.

So, how do you create a coherent voice for your brand?

Would you call it coherent? It’s essential that you learn how to send consistent messages with your brand. Failing to do this might make customers forget you quite easily.

A New Jersey Institute of Technology study concludes that 60% of millennials need consistent brand messages. As they’re the most important audience that you can influence, it’s paramount that you listen to their needs. You can assume the emerging Gen Y to have the same stats as well.

So, what does a coherent brand voice look like? You can take Coca-Cola as an example. The signature is instantly recognisable, and the company is always associated with the colour red. If they wanted to create branded products, they’d only have to slap their logo on a red background and call it a day.

There are many companies that have such an established voice. Dropbox is another great example. You can see the logo on everything that has to do with the company. Even though the logo can vary a bit in terms of design, the message is always the same.

So, how do you create a coherent voice for your brand?

Promotional Marketing

Free Marketing is Something That Can Benefit Any Company

With all the resources that you have to spend on each campaign, it certainly helps to gain some exposure that you don’t have to work hard for.

Promotional products are a great way of making this happen. That’s because they act as a constant reminder of your brand.

An average person uses a promotional product for 6.6 months. That’s more than half of a year’s worth of advertising for the cost of one product. Needless to say, this is a budget-friendly marketing strategy that can yield excellent results.

As long as people use your product, they have your brand right in front of their mind. This makes them very likely to make a purchase from you at one point or another.

But that’s not all. Aside from people who use your product, everyone who sees it becomes aware of your brand. If you make a t-shirt that you give to a customer, onlookers can become aware of you. Your customers basically become your walking advertisements.

Perhaps even more importantly, this nurtures brand loyalty. The more time people spend with your company, the more money they’ll spend as well.

Want to learn more about how this works? Chat with one of our team members today 1300 887 960.

Promo Merchandise

Boost Your Brand and Increase Sales with Promotional Merchandise

Promotional merchandise is a highly effective way to increase sales. But that’s not the end of its abilities. Perhaps more importantly, it lets companies gather all kinds of data needed to get to know their customers better.

This is one of the cornerstones of success, as using this data wisely can lead to higher sales. If you need proof of its importance, know that a staggering 88% of companies use third-party data to understand their customers’ needs.

So, how does branded merchandise fit into this?

It’s quite simple really. By blending creativity with KPIs (Key Performance Indicators), promotional merchandise can ensure you get all the data you need.

Just look at Coca-Cola. They ran a two-year campaign with the purpose of gathering user data. People were able to go to their website to create a custom glass bottle. To do this, they’d have to leave certain information needed for Coca-Cola to build the bottle for them.

The results speak for themselves. Coca-Cola sold 730,000 bottles, which is a drop in the bucket for coke. But the real purpose was the exposure and the opportunity to collect all the data they needed about their customers.

Aside from gathering important customer data, here are other ways that promotional merchandise can increase your company’s sales:

Brand Image Critical Success

Instant brand recognition

Brand recognition implies that consumers can immediately identify your company, products and services once they spot your logo. For example, people easily recognise Coca-Cola upon seeing its iconic yellow arch logo.

Promotional merchandise work like a business card. Your target market may not have your company’s contact details but they have your company’s name and logo. When you give promotional items to customers, it will help them remember and recognise your business. The gift remains in their homes or offices for a long time, especially if it’s something they can use every day like bag, a mug or a pen.

Additionally, when you hand out 100 items and each one of those is seen by 100 other people, you expose your brand to 100,000 people. Plus, when other people see the item with your company’s logo on it, they may ask questions about your business. This increases your company’s visibility and builds more interest in your products and services.

Promotional MarketingAdds personal value to your brand’s marketing

If you understand your clientele well, adding a personal dimension to your promotional merchandise will improve your brand’s relatability. Adding a creative design or making use of interesting gifts will increase the desirability of your items, to the point that they can eventually become collectables. Multinational corporations such as Coca-Cola and McDonald’s are experts in creating promotional items that their loyal consumers will collect.

An effective way to do this is to know what your customers will appreciate. For example, if you’re in the health and fitness industry, Promotional Centre has drink bottles and caps for sports and gym enthusiasts. Your customers can use them whenever they exercise and develop an appreciation for your brand. Going the extra mile for them will convert them from casual buyers to loyal patrons. There’s also the strong likelihood that they’ll tell their friends and families about your business, increasing awareness for your brand.

Create Unforgettable Merchandise to Increase Your Sales with Promotional Centre

Here at Promotional Centre, we offer custom promotional merchandise that will set you apart from your competitors, retain customers and generate new leads. Whether it’s a mug, a T-shirt, a pen or a retro clock, we can customise it to fit the unique requirements of your company.

If you want to know more about how promotional and branded merchandise can help a business, contact us today!

Traditional Marketing

There’s Near Constant Antagonism Between Marketing Teams and Senior Management

No matter how hard they try to come up with creative solutions, their ideas get suffocated by the leaders’ unwillingness to support them. A standard corporate structure is just too rigid to allow marketing teams to explore what’s possible.

In general, senior management only cares about numbers. Since the impact of modern marketing campaigns isn’t that simple to measure, leaders are reluctant to support them. This is a big issue in today’s corporate world, as it’s not easy to blend creativity and rigid structures.

Social psychologist Dr. Jenny Mueller shares her knowledge regarding the matter. She states that many leaders succumb to the fear of endorsing creative campaigns because of the rigid structure they’re a part of.

Their responsibility for resource allocation is too great for them to take leaps of faith with marketing campaigns. Rather, their main focus is on making decisions that will bring measurable results.

The closest thing to a compromise here is to go with traditional marketing channels. Unfortunately, they’re not as effective as they used to be for the most part. The fact that 84% of millennials don’t trust them is all the proof you need.

So, what’s the solution to this? If you want to learn more get in contact with us today.