Promotional merchandise is a highly effective way to increase sales. But that’s not the end of its abilities. Perhaps more importantly, it lets companies gather all kinds of data needed to get to know their customers better.
This is one of the cornerstones of success, as using this data wisely can lead to higher sales. If you need proof of its importance, know that a staggering 88% of companies use third-party data to understand their customers’ needs.
So, how does branded merchandise fit into this?
It’s quite simple really. By blending creativity with KPIs (Key Performance Indicators), promotional merchandise can ensure you get all the data you need.
Just look at Coca-Cola. They ran a two-year campaign with the purpose of gathering user data. People were able to go to their website to create a custom glass bottle. To do this, they’d have to leave certain information needed for Coca-Cola to build the bottle for them.
The results speak for themselves. Coca-Cola sold 730,000 bottles, which is a drop in the bucket for coke. But the real purpose was the exposure and the opportunity to collect all the data they needed about their customers.
Aside from gathering important customer data, here are other ways that promotional merchandise can increase your company’s sales:
Instant brand recognition
Brand recognition implies that consumers can immediately identify your company, products and services once they spot your logo. For example, people easily recognise Coca-Cola upon seeing its iconic yellow arch logo.
Promotional merchandise work like a business card. Your target market may not have your company’s contact details but they have your company’s name and logo. When you give promotional items to customers, it will help them remember and recognise your business. The gift remains in their homes or offices for a long time, especially if it’s something they can use every day like bag, a mug or a pen.
Additionally, when you hand out 100 items and each one of those is seen by 100 other people, you expose your brand to 100,000 people. Plus, when other people see the item with your company’s logo on it, they may ask questions about your business. This increases your company’s visibility and builds more interest in your products and services.
Adds personal value to your brand’s marketing
If you understand your clientele well, adding a personal dimension to your promotional merchandise will improve your brand’s relatability. Adding a creative design or making use of interesting gifts will increase the desirability of your items, to the point that they can eventually become collectables. Multinational corporations such as Coca-Cola and McDonald’s are experts in creating promotional items that their loyal consumers will collect.
An effective way to do this is to know what your customers will appreciate. For example, if you’re in the health and fitness industry, Promotional Centre has drink bottles and caps for sports and gym enthusiasts. Your customers can use them whenever they exercise and develop an appreciation for your brand. Going the extra mile for them will convert them from casual buyers to loyal patrons. There’s also the strong likelihood that they’ll tell their friends and families about your business, increasing awareness for your brand.
Create Unforgettable Merchandise to Increase Your Sales with Promotional Centre
Here at Promotional Centre, we offer custom promotional merchandise that will set you apart from your competitors, retain customers and generate new leads. Whether it’s a mug, a T-shirt, a pen or a retro clock, we can customise it to fit the unique requirements of your company.
If you want to know more about how promotional and branded merchandise can help a business, contact us today!