Women are the driving force behind 70-80% of all consumer purchases, thanks to their combined buying power and influence. If you’re not luring them with promotional products women love, or enticing them to make a purchase by including ‘a little extra something’, you could be leaving money on the table.
Remember – women consumers create the Multiplier Effect: as the primary caregivers in many cultures for their children, elderly family members and partners, they’re consuming for multiple markets… not just themselves!
If your business needs innovative marketing ideas to close deals with female buyers using promotional products women actually want and need, check out these suggestions female buyers are guaranteed to tell their friends about.
Clio Makeup Kit
It’s compact and stylish, making this makeup applicator a great add-on for beauty businesses. Set in a brushed aluminium case, it contains 4 small makeup brushes and a mirror for convenient application, whether it’s in the car (passenger side, of course), on the train or touching up when you’re out and about. View more promotional beauty products here.
Treasure Jewel Case
A unique gift for a high-value customer, this hydraulic action jewellery holder magically unfolds to reveal three compartments for necklaces, earrings, bracelets… You name it!
A central pillar for rings provides a neatly organised display tower finished with luxurious black velvet lining, beautifully contrasted against an outer casing of pearly white. View more promotional beauty accessories here.
Emery Board Pack
This book of 12 brightly coloured emery boards is guaranteed to be a hit with well-manicured clients. Add your logo to the front of the pack for top of mind awareness and hand out at trade shows, slip into delivery orders, or simply give away over the counter as a special touch to say thanks for being a valued customer. View more manicure and pedicure promotional products here.
Jute Tote Bag With Gussett
Made from 100% hessian, these reusable large tote bags with gusset make for great show bags, gift bags and info packs. Superior quality and practicality mean clients will use them again and again for grocery shopping, picnics and every day carry bags that can be branded with your logo to ensure maximum exposure for your business, long after the transaction takes place. View more promotional eco bags here.
Microfibre Cosmetic Bag
These stylish microfibre cosmetic bags with handy external pocket and zip closures are available in beige, orange, lime green and royal blue. Have your brand present in clients’ daily beauty routines as a constant reminder of your services – you’ll be right under their nose, whether it’s at home or on the road! View more promotional toiletry bags here.
Game Day Wine Glass Cup
Great for barbecues, picnics and any outdoor sports events, this game day wine glass is sure to be a talking point wherever it goes. With double-wall acrylic and the inner wall shaped like a wine glass, it’s the ultimate spill-proof adult sippy cup.
It’s BPA free with a 295ml capacity, making it easy to portion your favourite beverage and drink responsibly. Add your business logo in full colour print and get your brand invited along to all the summer social events. View more promotional mugs and glasses here.
12 Piece Chocolate Box
The way to a woman’s heart is through a chocolate box. And with chocolate’s ability to make serotonin (the neurotransmitter that produces feelings of happiness), this little box of smiles may be just what you need to get clients in a buying mood.
With 12 assorted milk, dark and white Belgian chocs including 3 ganache filled printed chocolate truffles, this branded box of instant gratification will leave a sweet taste in clients’ mouths and a lasting, tasty impression… But we can’t promise they’ll share with their friends! View more promotional printed chocolates here.
Stainless Steel Coffee Mug & Plunger Set
We could list 20 reasons why drinking coffee is good for your health, but here’s the bottom line: a beautifully packaged, double-walled stainless steel and BPA-free coffee mug with glass plunger will be a welcome addition to anyone’s entertaining paraphernalia… even the non-coffee drinkers have caffeine-addicted friends!
Have your brand laser engraved and be front and centre every morning for the ritual coffee. View more promotional coffee mugs here.
ECO Sticky Note Set
These conveniently sized A6 wire-bound notebooks with recycled paper pads, sticky notes and pen are portable, cute to boot and eco-friendly, making them a hit with women consumers!
Ideal for conference packs, seminars and trade shows, you can be confident your brand and contact details will linger on the office desk or kitchen bench long after the event has finished. View more promotional desk and office products here.
Multifunction LCD Alarm Clock With Photo Frame
Clock, integrated calendar, alarm with snooze functions – there’s not a lot this multifunction photo frame gadget won’t do! It even has a thermometer, LED backlight, and wait for it… batteries ARE included! It’s sleek, comes in its very own gift box and includes a print of your business logo.
With so many functions, you can be sure clients will use it for one reason or another, wether it’s displaying beloved family photos on the mantlepiece at home, or on the desk at work for a convenient digital date and time reference. View more promotional photo frames and album ideas here.
Premium Leather Business Card Holder
Corporate women will love these top grain, smooth nappa cow leather card holders. Great for taking to networking events, or keeping money cards organised when travelling. Choose from embossing, foiling, pad printing or digital printing for your business branding to appear on the card holder, and present to clients in a 2-piece matte silver box. View more promotional business card holders here.
Adult Colouring Books
Adult colouring is considered a method of practicing mindfulness – a buzzword of the decade and global trend – that can help with PTSD, anxiety and stress issues.
It activates both hemispheres of the brain (enhancing focus and concentration) and can improve problem solving and organisational skills… so there’s way more to it than just staying within the lines!
Show your clients you’re invested in their health and wellbeing by designing your own cover to compliment this 24-page book of stress relieving black and white images. Each book contains a variety of images to choose from, providing a welcome escape from the stresses of every day work life. View more promotional desk accessories here.
Colourful Beach Towels
Gyms, health centres, day spas and resorts can leave a lasting impression with these cotton, soft pile beach towels offering all over embroidery and upper/lower fret areas for logo printing or transfer application.
Available in aqua, purple, light green, dark blue, orange, pink, blue, white, yellow, olive, red and black, they make for an impressive in-store display that can be matched to your brand’s colour palette.
The holiday or pampering might be over, but clients will have a beautiful souvenir to remind them to return again soon! View more promotional beach towel products here.
Double Dri Umbrella
There’s nothing worse than being caught in the rain, and nothing says ‘We’re here when you need‘ quite like a complimentary umbrella in a downpour. Available in classic black, navy, red and patterned, these stylish umbrellas are great for having on hand to give to customers during unexpected weather.
Screen and digital print available to have your business logo displayed for passers by to see, with an optional upgrade to an auto opening folding umbrella for something a little more sophisticated. View more promotional umbrella concepts here.
Reed Diffuser Air Freshener
These 120ml air fresheners make for great counter upsells and complimentary promotional products women just can’t resist.
Available in clove, eucalyptus, lavender, lemon and peppermint, they come in their own gift box with 10 reed diffuser sticks, ready to release fresh scents for a relaxed and ambient atmosphere.
Add your business logo to the front with a 4-colour label and remind clients were they need to go when it’s time for a new one. View more air fresheners and fragrance promotional ideas here.
Promotional Products Women Want…
Matching promo products with niche audiences is a brief we receive often at Promotional Centre. Whether it’s sourcing premium products for a ladies’ luncheon, activewear for a health club, or eco-friendly promotional products for a sustainability fair, we’ve got women consumers covered.
We’re passionate about helping businesses like yours brainstorm traditional marketing ideas that not only attract and convert more customers, but also increase retention of existing clients.
Get in touch and let’s have a chat about what your business needs to become the number one choice in your field for female consumers.