The power of merchandise is enormous. It can establish a powerful, personal and long-lasting experience between brand and consumer.
Promotional products are cost-effective compared to other popular forms of advertising efforts (especially media). It has an average CPI of 0.7 cents per impression, making it one of the least expensive media.
Positive Consumer Reactions
Branded merchandise is a great way to reward a customer. Handing out branded gifts can give you the advantage of building relationships with existing and prospective clients and the consumer reaction is very positive.
Branded merchandise are kept for a long time
Because of the useful nature of branded merchandise, it is usually passed along to friends or family members and is kept for a really long time. (Number of months promotional products are kept in the graph on left) Consumers will give away a promotional product that they are finished with thus increasing your visibility and impressions to more prospective clients.